The company has a partnership with Lily AI, which it said is “the retail industry’s most robust AI-powered image attribution and customer intent platform for e-commerce”. The tech “eliminates manual effort for retailers by integrating advanced AI-powered product tagging for brands’ line-sheets and garments”.

The company already has a number of tech partners and Lily AI looks like being a particularly significant one.It’s claimed to enable platform users to “significantly reduce the time dedicated to manually tagging products. This advanced integration allows retailers to better plan assortments in less time, and to optimise product discovery on their e-commerce sites”.The company said retailers will no longer need to rely solely on brands to input product details and can “quickly and directly tag the products within their e-commerce sites, leading to better product discovery and increased sales”.“Auto Attribution is a game-changing solution that enables teams to shift away from tedious manual tasks, and think more strategically as they run their omnichannel businesses,” said Joor CEO Kristin Savilia. “Lily AI turns qualitative product attributes into a universal mathematical language at a high volume, with unprecedented accuracy,” added Purva Gupta, co-founder, and CEO at Lily AI.